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Instant Label Stock selection


A pressure-sensitive labels, sometimes called self-adhesive labels, use different combinations of face stocks, adhesives, and release liners to create what we call a base stock. Understanding these options can help optimize your label. It is our job to inform you of your options so that we can best prioritize the look, durability, price, and function of your label.

Several factors come into deciding the material for your label. For optimum performance you should let us know what surface the label will be applied to and the conditions that the label will need to function in. (i.e. If the label will need to withstand being refrigerated or frozen or if the label will be applied by a machine rather than by hand.) If your label needs are particular, please call us so that we can help with deciding what material is best for you and also if you may benefit from one of special stocks.

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This is our most commonly used material. This is an attractive glossy pearl white polypropylene film. It has a general purpose permanent adhesive that sticks well to a variety of surfaces. Graphics really pop on this stock. It has good durability and is resistant to water and oils.

Typical End Uses: White BOPP is a commonly used material for a variety of uses. Its water-resistant properties give it versatility. For this reason, we recommend this material over a standard Hi Gloss Paper when possible. It is often used in the health & beauty market, on products such as cosmetics, oils, lotions and the like. Other end uses include promotional materials, food and beverage containers, and pharmaceutical containers.


Description: This is a glossy clear polypropylene film label. It has a general purpose permanent adhesive that sticks well to a variety of surfaces. It has good durability and is resistant to water and oils. It is a transparent label.

Typical End Uses: Clear BOPP labels can be used in a variety of markets. It is popular for the “no label look”. White ink can be printed under your images and type to enhance color printing. Common end uses include food and beverage products, kids stickers, and promotional labels. This material is particularly suitable for window stickers, where reverse printing of the image allows the label to be applied to the inside of the glass so that it can be viewed and read from the outside.


Description: This label material has a shiny silver metallic finish. The label has a general purpose permanent adhesive that sticks well to a variety of surfaces.

Typical End Uses: Bright metallic paper is a great choice for elegant and eye catching labels. Typical uses include wine labels, chocolate and confection labels, gourmet food labels, holiday stickers, or other applications that need a sparkle. If yellow is applied to the silver it creates a rich golden color that we have developed to imitate gold hot stamp foiling. Our white ink will cover the silver and look true white.


Description: This is our most durable material. The vinyl film is almost twice as thick (4 mils) as the White BOPP. It has an aggressive permanent adhesive that sticks well to a variety of surfaces. This material is for labels that need long-term applications. It is ideal for an environment where lengthy exposure to the elements is an issue. Choose this label when great strength and durability is needed.

Typical End Uses: This label is intended for industrial and outdoor applications. This weather-resistant material can be used for bumper stickers, parking permits, drum labels, and identification and marking labels.


Description: This material produces bright white paper labels with a high gloss finish. This label has a general purpose permanent adhesive that sticks well to a variety of surfaces. If you are considering this material please see White BOPP as a superior alternative because it has a greater range of uses.

Typical End Uses: High gloss is a great choice for labels and stickers that need bright vibrant colors. End uses include food product labels, wine labels, and kids stickers. This material has a higher quality look and more durability than the paper material.


Overlamination is applied over the printed image to help protect the ink from scratches, fading, and other environmental influences. Think of overlamination as a clear tape that can protect and enhance your graphics. Overlamination is required on all products, unless you call us to discuss other options


High gloss is our most popular laminate. It enhances the appearance while adding protection. It adds an additional visual “pop” to the graphics. It is the option of choice for labels that need to shine. This material is not recommended if you need to write on the label.


Our matte laminate can serve multiple purposes. It provides your label with a quality finish that is muted, subtle, and elegant. It is the best laminate to choose if you want to hand-write information on your labels. When writing on labels, we suggest using a Sharpie or other permanent marker.


As the name implies, outdoor laminate is best used for labels that will be used outdoors. It has a high gloss finish with UV resistance. It is designed to be paired with our vinyl material. When paired together, these two offer the most durable outdoor label.

Choosing Material and Overlaminates:

Please use the above information to guide you in making your material and laminate choices. If you do not see a particular need, we may have an alternative for you. Please call us for specialty choices. If you have any questions about our material or laminates or if you have a specified use or environmental concern, please let our sales team help you in making the best decision for your label. As part of Instant Label’s service, you can take advantage of our Free Press Proof service. This proof allows you to test your label on your product, prior to approving your full label order. Additional press proofs will incur a small fee. Notes about testing your label: Please know that the name pressure-sensitive comes from the simple fact that the labels must be applied with pressure over the entire label. Also, the adhesive must have 24 hours to gain its maximum adhesion to a product. This Free Press Proof allows you to see and use the label, as it will be intended. With this special service you can be assured that the materials are exactly what you are looking for.